
A former IBM employee spent about $150 on AI agents to train for the Miss New York USA pageant, using them for interview practice, workout suggestions, and styling advice.
The move illustrates AI's spread into personal competition, though the pageant world remains uncertain about the technology's visible presence—Smitte used AI behind the scenes but hired a human coach for onstage work, reflecting lingering hesitation about AI taking a public-facing role.
What happened
Samantha Smitte, a former IBM employee, spent about $150 on AI agents to prepare for the Miss New York USA pageant next week. The agents run practice interviews, suggest workout routines, keep her informed on current events, and recommend dresses based on past winners' styles.
Why it matters
AI tools are expanding beyond business and government into personal competition and performance. Smitte's approach—using AI as a training collaborator while hiring a human coach for onstage posing—shows contestants are adopting AI selectively, a sign the technology is becoming practical for niche preparation tasks.
What to watch
The pageant world remains divided on AI's role. Miss America posted an April Fools' joke about using AI with contestants onstage, while a separate "Miss AI" pageant of AI-generated women drew mixed reactions; Smitte herself believes audiences are not yet ready to see AI competitors on stage.
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AI agents have historically found their footing in business and government contexts, but Smitte's pageant preparation signals a shift into personal-performance training. Her $150 investment represents a low-cost entry point for contestants to access round-the-clock coaching on multiple fronts—interview readiness, fitness, knowledge, and visual presentation. The split between her backstage AI use and onstage human expertise is telling: it reveals both the practical utility of AI tutoring and its current limitations in creative or nuanced tasks like live posing advice.
The broader pageant ecosystem reflects genuine ambivalence about AI's visible role. The Miss America organization's April Fools' joke about onstage AI problem-solving, and the "Miss AI" pageant's mixed reception (praised by some for celebrating diversity, criticized by others as a loss of human authenticity), underscore that audiences and organizers have not yet settled on AI's place in a competition built on human charisma and presence. Smitte's own framing—calling AI her "collaborator and thought partner" while insisting the public is "not ready to see the AI in front of the curtain yet"—captures this in-between moment: AI is useful behind the scenes, but its on-stage future remains contested.
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