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AI Business & IndustryStratechery (Ben Thompson)Published: May 26, 2026, 19:00 JST1 min read

Nvidia is changing its financial reporting to separate hyperscaler sales from other customers, with different competitive dynamics for each segment.

Nvidia is changing its financial reporting to separate hyperscaler sales from other customers, with different competitive dynamics for each segment.

3 Key Points

  1. Nvidia is restructuring its reporting to delineate between hyperscaler sales—where Nvidia competes against commoditization—and all other customers.

  2. The reporting change reflects different market positions: Nvidia faces pricing pressure from hyperscalers, while it controls the full technology stack for other customers.

  3. This segmentation allows investors to see distinct business dynamics within Nvidia's overall revenue.

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