Creo integrates Google Cloud's generative AI models to add real-time post-production editing to its influencer marketing platform, automating content vetting and brand compliance.

Creo, the influencer marketing arm of Omnicom Media, announced a collaboration with Google Cloud to enhance its Content Vetting Agent with post-production editing capabilities using Google's Gemini and Veo models.

The new tool analyzes submitted creator content, assigns a suitability score, and performs light-touch edits in real time—such as removing restricted objects, blurring logos, or adjusting wardrobe elements—without requiring manual review.

The capability is built on Google Cloud's Gemini Enterprise Agent Platform and complements Creo's existing suite, which includes the Creator Discovery Agent and Creator Briefing Agent for the full creator lifecycle from discovery to activation.