Google's Gemini AI chatbot now surfaces sponsored products alongside AI-generated explanations of why you should purchase them when you search for items. For example, searching for a 'compact espresso pod machine' displays a Nespresso Vertuo Up with an AI-written description of relevant features.
New ad formats include a built-in chatbot with an 'Ask a question' button that lets you converse with Gemini using information from a product or service's website, and ads that appear prominently within recommendation lists—such as a Duolingo ad at the bottom of language-learning service suggestions.
Google is testing these ad formats within AI Mode, its chatbot-style Search experience. The company states the formats are designed to 'close the gap between a person's initial question and their final purchase, while making it easier to discover new brands along the way,' according to Vidhya Srinivasan, Google's vice president of ads and commerce.
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