
What happened
Project Tadori's Waikame service opened a free conversational top page on October 29, letting users ask questions like "a white under 5,000 yen that pairs with oysters" and get real bottles, prices, and shop links in card form.
Why it matters
The chat draws on roughly 130,000 sales records from 15 domestic online wine shops, refreshed weekly, so answers point to bottles actually available for purchase rather than generic knowledge alone, and phone camera label scans add on-the-spot producer, region, vintage, and market price.
WHO IT HITSCasual wine drinkers and shoppers who want a pairing suggestion or a specific bottle but lack deep wine knowledge can get purchasable options without installing an app, using only a browser.
Summaries like this, every morning.
Waikame's new top page combines a data foundation built from roughly 130,000 sales records across 15 domestic online wine shops, updated weekly, with a conversational interface. That pairing is what lets a question about pairing or grape variety return not just general explanation but currently purchasable bottles with prices and shop links, shown as cards. For comparison-style questions such as Chablis versus Meursault, the service lines up actual wines from affordable to standard price points alongside the explanation.
Beyond text dialogue, the service adds smartphone camera functions: scanning a label surfaces producer, region, vintage, market price, and purchase source on the spot, while scanning a restaurant wine list identifies and explains each row. Questions and scans accumulate, so the service builds into a personal "wine log" the more it is used. The launch was made available without an app install, accessible from a PC or smartphone browser.
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