AI answers bypass websites, marketers need new visibility

The article argues that traditional marketing metrics like rankings and click-through rates are outdated because buyers now get answers directly from AI engines without visiting websites. This shift means marketers must focus on being included in AI-generated answers, not just on search result positions. The concept of pixel depth highlights that even being mentioned in an AI response isn't enough if the mention is buried deep. The key implication is that brands need to structure their knowledge so AI systems can easily cite them, perhaps by creating clear, authoritative content that AI can reference. This is a strategic shift from content volume to content relevance and AI accessibility.