Google adds AI agents to Ads and Analytics for faster marketing insights

Google's latest updates center on automating insight discovery for marketers who lack deep data expertise. The company introduced Ask Advisor (an in-product AI agent) earlier as a foundational tool, and today's announcement extends that capability across both Ads and Analytics with features that distill complex performance data into actionable summaries. The AI Overviews on the Analytics homepage and personalized insight cards in Ads both address a core pain point: staying aware of performance shifts as they happen and understanding what to do about them. By surfacing these summaries automatically rather than requiring analysts to build custom reports, Google is lowering the barrier to rapid decision-making.

The new Dashboards and benchmarking features take a slightly different angle—they give marketers a way to understand their own performance more clearly and contextualize it against peers. The Dashboards tool converts raw data into visualizations through simple text prompts, making reporting less dependent on specialized technical skills. The benchmarking feature adds external context by comparing against anonymized averages from similar businesses, helping teams identify growth opportunities. All of these features are built on Gemini, Google's large language model, suggesting the company is betting on conversational AI as the primary interface for marketing data analysis going forward.