OpenAI、GPT-5.6投稿で$100クレジット キャンペーン先着1万人

OpenAI has launched a social media incentive campaign to promote GPT-5.6 and reward engaged users. The mechanics are straightforward: customers with active paid ChatGPT plans—Go, Plus, or Pro—can post on X (Twitter) about any aspect of GPT-5.6 that appeals to them, whether it is a capability of the model itself or content they created using it. Once they have posted, they navigate to a dedicated campaign website, paste the URL of their X post, and provide the email address associated with their ChatGPT paid account. Upon submission, they receive a voucher worth $100 in ChatGPT credits. The campaign accommodates only the first 10,000 qualified applicants, creating a time-limited scarcity dynamic.

OpenAI executive Thibault Souteo announced the campaign on July 15 (Japan time) via his X account, and his phrasing made the competitive context explicit. He quoted another X user who had joked that Anthropic should reciprocate by offering a month of free Codex access to users who submitted screenshots of Claude cancellation screens. By amplifying this comparison, Souteo signaled that OpenAI is acutely aware of user switching behavior and is willing to use direct financial incentives to counteract it. The campaign is thus best read as a retention play aimed at users on the fence between OpenAI and Anthropic.

A secondary element of the campaign is its use of ChatGPT's newly launched "Sites" feature to host the campaign registration page. Sites allows users to publish websites and lightweight web applications without coding; by choosing to build the campaign site with this tool rather than a conventional landing page, OpenAI is demonstrating the feature's viability and ease of use to its own user base. This dual purpose—customer acquisition and product promotion—extends the campaign's return by driving visibility for a nascent platform capability alongside the credit incentive.

The campaign reflects OpenAI's direct focus on retaining and engaging paid subscribers in an increasingly competitive AI market. The timing and framing—with Souteo explicitly quoting an X user's comparison to Anthropic's Claude and playfully invoking Anthropic's Codex product—suggest that OpenAI views user retention as a live battleground and is using promotional credits and social proof as a retention tactic. By encouraging users to publicly advocate for GPT-5.6 on X, OpenAI amplifies organic social signals that may influence fence-sitters or users of competing products.

The choice to build the campaign site using ChatGPT's new "Sites" feature—which enables no-code publication of websites and lightweight applications—serves a dual purpose: it lowers the friction for users to enter the campaign while simultaneously showcasing and validating the Sites product itself. This bundling of customer acquisition with product demonstration is a common growth pattern for feature launches and suggests OpenAI is strategically using high-visibility campaigns to drive adoption of new platform capabilities.

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