
What happened
OpenAI is developing a battery-powered smart speaker with former Apple designer Jony Ive, doughnut-shaped and roughly the size of a hockey puck, expected to launch in 2027 for a price over $300. The device will have moving parts that show when it is responding, lights, a camera system, and sensors.
Why it matters
The device works like ChatGPT's voice mode but with more advanced models for humanlike interactivity, and is designed to be portable and easy to carry around the home with one hand—positioning it as a pocket personal assistant rather than a stationary smart home hub.
What to watch
This may be the first in a family of devices OpenAI has planned, though more details are expected before the device arrives in 2027.
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OpenAI's collaboration with Jony Ive marks the company's entry into hardware design, departing from its software-focused identity. The smart speaker represents a strategic shift toward physical devices that can deliver AI interaction beyond a smartphone screen—a move that mirrors Apple's historical emphasis on device design and user experience, even as OpenAI and Apple face ongoing legal disputes. The device's portability and battery-powered design signal an intent to compete in the personal assistant category, positioning it closer to Amazon's discontinued Tap speaker than to stationary smart home hubs. Bloomberg's reporting indicates this is envisioned as the first in a family of devices, suggesting OpenAI is planning a broader hardware ecosystem rather than a one-off product.
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