Pennsylvania signs AI ad-label law, Artificial Intelligence Deceptive Advertising Act

Pennsylvania is one of the first states to require disclosures on AI content, and the statute's reach is territorial in an unusual way: the label follows the ad, not the place of production. That means a commercial produced elsewhere could carry a Pennsylvania-style disclosure if it is also expected to air in the state.

A bill introduced by State Senator Nick Pisciottano leaves several terms undefined. What counts as "significantly modified" is subjective, and the carve-out for "parody, satire, commentary or criticism" and for anything "evidently fictional" is not spelled out. The wording also suggests only content that "uses synthetic content in a manner that creates a false consumer perception" about a product or service would require a disclosure, leaving open who decides what qualifies as false.

Pisciottano's office did not immediately return a request for comment, so how the state intends to interpret those terms is not yet clear from the record.