Alphabet links AI hardware, cloud platform, and advertising products while facing record EU antitrust fine

Google Cloud and Blackstone announced a $5 billion joint venture to offer AI compute-as-a-service built on Google's Tensor Processing Units (TPUs). Alphabet plans to supply TPUs to external customers including Anthropic and Meta.

Google introduced six Gemini-powered ad formats at Google Marketing Live and outlined a new AI-centric product roadmap for marketers, connecting its advertising tools more tightly to its AI infrastructure.

EU regulators are preparing a record antitrust fine against Alphabet under the Digital Markets Act, adding regulatory pressure in Europe that could affect cash deployment and future product decisions.