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Wheels Up deploys Surf Air's AI-powered booking software

Wheels Up deploys Surf Air's AI-powered booking software

3 Key Points

  1. What happened

    Wheels Up (NYSE: UP) has been announced as the launch customer for Enterprise BrokerOS, a charter broker software product from Surf Air Mobility (NYSE: SRFM) powered by Palantir Technologies' (NASDAQ: PLTR) Foundry and Artificial Intelligence Platform (AIP). The initial phase focuses on transforming Wheels Up's charter workflow by integrating data sources and enabling faster decision-making across the booking process.

  2. Why it matters

    Wheels Up operates a controlled fleet of Embraer Phenom 300 and Bombardier Challenger 300 series aircraft and offers hybrid private-commercial travel solutions. The partnership is positioned as a step in Wheels Up's transformation toward operational excellence and customer-centric service, combining Wheels Up's scale and aviation expertise with Surf Air Mobility's aviation software and Palantir's AI capabilities.

  3. What to watch

    Surf Air Mobility built BrokerOS to address the specific complexities of private aviation and has observed value delivery on its own On Demand private charter business. Wheels Up's deployment will serve as a demonstration of the product's impact at scale in the enterprise market.

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FAQ
What does Enterprise BrokerOS do?
Enterprise BrokerOS is a charter broker software product that integrates critical data sources and enables faster, more informed decision-making across the charter booking process while enhancing charter solutions for customers.
Why was Wheels Up chosen as the launch customer?
Wheels Up's mission to be the most technologically advanced private aviation company makes them an ideal enterprise launch customer to demonstrate the impact of BrokerOS at scale, according to Liam Fayed, Co-Founder of Surf Air Mobility.
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