Lowe's AI Agent Drives 3x Online Conversion

Lowe's is moving AI from a customer service feature to a core part of its sales strategy, and it is now reporting measurable business results alongside adoption. The Mylow agent's 25 million questions and three-times conversion rate offer concrete evidence that AI can influence purchasing behavior. This is notable for distributors because Lowe's is applying AI to areas like product expertise, project assistance, and quote preparation—traditional strengths of distributors.

The company is also extending AI into the Pro business with tools like Material Lists, which helps contractors turn job-site notes into product quotes. This targets small and midsize contractors who often handle estimating and purchasing themselves. Additionally, Mylow Companion gives store employees another way to answer product and project questions, potentially reducing the need for deep expertise across every category.

While Lowe's does not attribute its online growth solely to AI, the conversion data provides a clear link. The next stage of competition, as the article suggests, will likely center on combining human expertise with AI to answer technical questions faster and move customers from a problem to a completed order with fewer steps. Lowe's results indicate that customers are already responding to this approach.