
What happened
Deezer said it is working on a toggle letting users filter out AI-generated tracks, albums, and related artists from search results, expected before the end of the year, per CEO Alexis Lanternier.
Why it matters
Deezer already detects and reports AI music on its platform, so this toggle gives listeners a way to keep that content out of their streaming experience entirely.
WHO IT HITSMusic streaming listeners on Deezer who want to avoid AI-made content gain a direct opt-out, while artists and labels uploading to the platform face another signal that AI tracks are being separated from human work. Deezer's CEO frames the move as a response to user demand, so rival platforms may face similar pressure from subscribers.
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Deezer has been tracking AI music on its platform for over a year, having added AI-detection tooling last year. Its public reporting showed how quickly the share grew: AI-generated tracks were 10% of daily uploads at that time, and by July the company said more than 50% of daily uploads were AI-generated, averaging 90,000 tracks per day.
Against that backdrop, the new toggle is a response to users who want a way to remove AI music from their feeds, which the company said around 45% of its customers wanted in a survey from last year.
Other streaming services have taken different routes to the same problem. Bandcamp has banned AI tracks outright, Tidal cut off monetization for uploaders of AI music, and Spotify has chosen to tag AI tracks and artists more prominently. In August, Variety reported that Apple Music was looking to label AI tracks by the end of the year, while some users are turning to independent tracking systems to identify AI music.
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