American Express tells businesses: two-thirds of U.S. consumers use AI to compare prices

American Express framed its new report as guidance for clients navigating agentic commerce, positioning the card company as an intermediary between consumers already using AI to shop and merchants still deciding how to respond. The survey results show a readiness gap: while most business leaders call agentic commerce an opportunity, and 86% say they will need support from payment providers and partners, only 41% are experimenting with or integrating the technology. Amex group president of global merchant and network services Anna Marrs called it potentially the most significant change in shopping and purchasing behavior since the start of e-commerce. The company is also preparing for shopping mishaps, having said earlier this year that it would protect consumers from accidental AI purchases subject to its terms and conditions.