What does Zeal's STORYAI tool actually do?

It uses an LLM to evaluate and analyze game scenarios. It scores how the writing moves readers' emotions, organizes story settings, and visualizes relationships between characters.

How has Adobe's booth audience changed at the show?

Adobe said visitors now understand AI better, asking how to use it and what other companies do, rather than what AI can do. It still spoke with mid-size and large companies.

Why are vendors focusing less on creative image and video generation?

HEROZ said AI use in creative fields like image and video easily causes backlash, so companies are cautious. It instead pushes AI for development, testing, and back-office work.

Large Language ModelsAI Business & IndustryITmedia AI＋Sep 19, 2026Sep 19, 2026, 13:00 JST

Tokyo Game Show 2026: STORYAI vendor shifts to mid-size firms

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3 Key Points

What happened
At Tokyo Game Show 2026, HEROZ pitched AI adoption support to mid-size and small game firms, while Zeal showed its STORYAI scenario-analysis tool and reported fewer big-company visitors than in 2025.
Why it matters
Large game companies appear to be internalizing these tools, leaving vendors to court mid-size and small studios that are still unsure what generative AI can do for them.
What to watch
Vendor prospects hinge on whether users' resistance to AI in creative work eases; PixAI's booth argued acceptance ultimately depends on output quality matching humans, so that quality gap is the test.

WHO IT HITSGame studio managers and technology leads at mid-size and small developers are the audience these vendors are now chasing, while large-publisher internal tooling teams may increasingly build such tools themselves rather than buy them.

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What does Zeal's STORYAI tool actually do?: It uses an LLM to evaluate and analyze game scenarios. It scores how the writing moves readers' emotions, organizes story settings, and visualizes relationships between characters.
How has Adobe's booth audience changed at the show?: Adobe said visitors now understand AI better, asking how to use it and what other companies do, rather than what AI can do. It still spoke with mid-size and large companies.
Why are vendors focusing less on creative image and video generation?: HEROZ said AI use in creative fields like image and video easily causes backlash, so companies are cautious. It instead pushes AI for development, testing, and back-office work.

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