What happened
Ierabu Group will stream a free seminar for real estate agencies on November 26–27 at 10:00, 13:00, and 15:00, updating a popular Google Maps session first held in April 2026. The session covers MEO measures to rank high in Google Maps and AI writing to boost website inquiries.
Why it matters
The company says rising portal advertising costs and falling visit rates from inquiries are pushing agencies to seek self-owned lead generation, and the seminar promises practical know-how plus success cases.
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The seminar builds on an earlier Google Maps session that Ierabu Group held in April 2026 and says was well received, now updated with the latest information. It is aimed at real estate agencies troubled by rising portal advertising costs and a worsening rate of store visits from inquiries.
According to the announcement, AI search is changing how users search for properties, and the company presents its website-plus-MEO-plus-AI approach as a way to generate leads without depending on portals. The session also targets agencies that cannot keep their sites updated due to staff shortages.
The speaker is Kotaro Hiroguchi, a section manager in Ierabu Group's marketing division. Ierabu Group positions itself as a real estate DX provider and says its services are used by more than 50,000 companies nationwide.
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