Nvidia is reportedly in talks to invest in Perplexity.
The funding round would value Perplexity above US$30 billion.
This move shows Nvidia expanding beyond chips into AI applications.
What happened
Nvidia is reportedly in discussions to invest in AI startup Perplexity as part of a funding round that would value the company at more than US$30 billion.
Why it matters
The potential investment underscores Nvidia's increasingly aggressive effort to deepen its influence beyond chipmaking, signaling a strategic push into AI applications and services.
What to watch
No final agreement has been reached, and terms could still change, according to sources familiar with the matter.
Ask the AI about this article →
Nvidia's reported interest in Perplexity reflects a broader strategy to extend its influence beyond hardware into the AI software and services layer. The chipmaker has been making investments across the AI stack, and this potential stake would align with that pattern, giving it a foothold in the consumer-facing AI search space. However, the deal is not yet finalized, and the outcome remains uncertain, as sources note that terms could still shift.
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