Etsy launches native app within ChatGPT, allowing shoppers to search using natural language

Etsy announced the launch of its native app within ChatGPT, now in beta, enabling users to tag @Etsy in prompts and browse product listings from Etsy's catalog of over 100 million listings directly in the chat interface.

The app allows users to express product requests in natural language (e.g., 'Help me find a Mother's Day gift under $100 for my mom who loves gardening') rather than typing keyword searches, with relevant products surfaced for browsing and comparison before clicking through to Etsy for purchase.

This follows Etsy's earlier ChatGPT Instant Checkout integration, which ended in March after the company reported not seeing a large volume of sales from it, prompting Etsy to build a native app instead.

Etsy reported Q1 2026 earnings of $631 million in revenue, marketplace gross merchandise sales up 6% year over year, active buyers at 86.6 million (increasing for the first time in two years), and 5.6 million active sellers.