
Sumitomo Corporation started using Microsoft 365 Copilot for all 9,000 employees in April 2024.
The company's AI promotion lead shares lessons on scaling generative AI.
He highlights why some firms fail to see results, and how to fix that.
What happened
Sumitomo Corporation began rolling out Microsoft 365 Copilot to all roughly 9,000 employees, including overseas group companies, starting in April 2024. The company's promotion lead, Kazuaki Asada, is sharing his insights on large-scale generative AI deployment.
Why it matters
The company is using the AI to drive various business improvement activities among frontline staff. Asada explains that many companies misunderstand why AI adoption fails to deliver expected results, and he offers practical solutions.
What to watch
Asada discusses whether AI-generated meeting minutes are truly necessary, and how to build a good working relationship with Copilot. This guidance could help other enterprises avoid common pitfalls in enterprise-wide AI rollout.
Ask the AI about this article →
Sumitomo Corporation's adoption of Microsoft 365 Copilot across its entire workforce marks a notable commitment to generative AI in a traditional trading company. By starting with all 9,000 employees simultaneously, the company aims to embed AI into daily workflows rather than piloting in select teams. The promotion lead's perspective suggests that simply introducing the tool is not enough; organizations must address underlying misconceptions about what AI can do. His focus on practical business improvements, such as evaluating whether AI-generated meeting minutes are truly needed, indicates that success depends on aligning AI use with actual business value. This approach could serve as a model for other large enterprises, especially in Japan, where structured, consensus-driven processes may require careful change management.
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