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Morgan Stanley: 66% of investors fold AI into sustainability

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Morgan Stanley: 66% of investors fold AI into sustainability

3 Key Points

  1. What happened

    Morgan Stanley's Institute for Sustainable Investing polled 900 institutional investors across North America, Europe and Asia Pacific; 66% said they were incorporating AI into sustainable investing practices, and 94% viewed responsible AI as part of other sustainability themes, not a separate topic.

  2. Why it matters

    Responsible AI is being absorbed into existing sustainability frameworks rather than tracked as its own category, so asset owners and asset managers may assess AI governance and ethics through the same lenses they already use.

WHO IT HITSAsset owners and asset managers who practice or plan to practice sustainable investing are the group the survey covers; they may increasingly fold AI governance and ethics into existing sustainability criteria.

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Context & Analysis

The survey results sit alongside other findings in Morgan Stanley's Sustainable Signals report that point to a more cautious but still committed investor base. Over 80% of institutional investors anticipate increasing sustainable allocations over the next two years, but the report describes that growth as slower and more measured than the pace in 2025. Only 2% of asset owners and 4% of asset managers expect growth of over 10 percentage points over the two years, compared with around a one-fifth increase recorded last year.

Within that broader picture, AI is being treated as one element of sustainability rather than a standalone cause. Among the 590 investors incorporating AI into their broader sustainable strategies, 24% focused on social and environmental impacts such as carbon and water footprints and data centers' effect on local communities, and around 15% assessed economic impacts including employment, supply chain transparency, public policy and regulation.

The report also frames sustainability as a risk-management tool. More than 90% of asset owners and asset managers somewhat or strongly agreed that sustainable investing options were a key differentiator in awarding or winning mandates, and more than two-thirds cited reducing risk across portfolios as a reason to prioritize sustainable investments, up from half in 2025. Jessica Alsford, chief sustainability officer at Morgan Stanley, said in an Oct. 22 press release that 2026 shows continued commitment to sustainability at a more measured pace with a sharper focus on managing risk.

FAQ
Who was surveyed?
900 institutional investors across North America, Europe and Asia Pacific, polled by the Morgan Stanley Institute for Sustainable Investing between August and October.
What AI focus did investors prioritize?
Among respondents prioritizing AI, 61% were most focused on companies' governance around corporate AI adoption, including board oversight, ethical AI policies and cybersecurity controls.
What did the survey find on sustainable allocations?
Over 80% of institutional investors anticipate increasing sustainable allocations over the next two years, though the report said growth will be slower and more measured than in 2025.
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