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Miyamoto, creator of Mario, wins Japan's Order of Culture

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Miyamoto, creator of Mario, wins Japan's Order of Culture

3 Key Points

  1. What happened

    Nintendo said on October 22 that Shigeru Miyamoto, who joined the company in 1977 and created Donkey Kong, Super Mario Bros. and The Legend of Zelda, will receive the Order of Culture, following his 2019 selection as a Person of Cultural Merit.

  2. Why it matters

    Miyamoto framed the award as recognition that games have become an ordinary part of life, with three generations now familiar with them — and argued that as generative AI handles the routine 'work' of production, the human task becomes deciding what is genuinely worth creating.

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Context & Analysis

Miyamoto's remarks at the October 22 press conference traced a career that began at Nintendo in 1977 and produced Donkey Kong, Super Mario Bros. and The Legend of Zelda. He described the difficult transition from GameCube to Wii, when he felt a wall between people who played games and people who did not, and said the Wii controller was designed for first-time users. That same logic — designing for people who are not already game players — is how he frames the award itself, noting that fathers and now grandfathers have grown up with games, so three generations know them.

On generative AI, Miyamoto drew a line between making something and the work of finishing it. He warned that the work is enjoyable, so it is easy to mistake a polished result for a good one, and said AI taking over that work is a chance to reconsider what really matters. His example was design built only by copy-and-paste, which he said does not remain.

He also noted that the boundary around games has blurred. Calling the Nintendo DS possibly the world's cheapest computer, he recalled building the Nintendo DS Classroom system with Sharp and a Louvre guide system, and said that once interactive computer use is defined as a game, almost everything qualifies. He added that he is currently absorbed in filmmaking and may want to make games again.

FAQ
Why is Miyamoto receiving the Order of Culture now?
The award recognizes his role in building the foundations of Nintendo and the modern video game industry through titles such as Donkey Kong, Super Mario Bros. and The Legend of Zelda. It follows his selection as a Person of Cultural Merit in 2019.
What did Miyamoto say about generative AI in game development?
He separates 'making' from 'work' — the routine filling-in and finishing — and says AI taking over that work is a chance to think harder about what is truly important. Designs made only by copy-and-paste, he added, do not endure.
What does Miyamoto say is the strength of Japan's game industry?
He points to a serious, careful focus on the user interface and on how the player is responded to, a skill he says game makers have developed more rigorously than others. Nintendo has an in-house interactive design department for this.
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