ChatGPT Wallet lets AI agents shop, check out for you

OpenAI is not the first to try agentic shopping. DoorDash and Uber have so far reported low numbers of orders placed by AI agents, while Meta's Muse, with over 10 million users, has seen AI-assisted shopping become a top activity. Other personal agents such as Instinct already support making purchases on users' behalf, which helps explain why OpenAI is entering the space with a feature of its own.

The design leans on keeping the user in the loop. Before checkout, buyers can review the items, the total, and the payment card, and they approve with a security check like Face ID or a fingerprint that creates a transaction record. Setup is one-time: cards are added to ChatGPT Wallet, and the merchant automatically receives what it needs to fulfill the order, such as shipping address and contact information.

The limited launch is meant to let OpenAI test and improve the feature before a broader rollout. Beyond spending limits and category or time-period controls, wider retailer support may be the harder part, since some retailers block AI agents and Amazon, the largest to do so, is steering users to its own Alexa agent. OpenAI also published a Commerce Partner Playbook to help sites adapt to agentic commerce.