What data can businesses see in Business Hub?

They can see how many times their site was referenced on ChatGPT, how many clicks their site link received, and which conversation topics triggered references. Only aggregated data that reaches a certain number of cases is displayed.

Can businesses see individual users' questions?

No. From a privacy-protection standpoint, the individual questions and conversation content that site users enter are not shared with businesses.

What can a business agent do?

ChatGPT users can use it to check details of a company's services and ask follow-up questions, and the agent supports answering based on the business's information.

Large Language ModelsAI Business & IndustryAI Watch (Impress)1h agoNov 11, 2026, 19:01 JST

OpenAI launches "Businesses in ChatGPT" beta, opens Business Hub

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3 Key Points

What happened
OpenAI released a beta of "Businesses in ChatGPT" in ChatGPT's service regions, including Japan. Through "Business Hub," businesses can register company info and track how often their site is referenced and clicked.
Why it matters
Companies can see which conversation topics drive referrals, but only aggregated data above a set threshold is shown; individual user questions are not shared, per the privacy stance.

WHO IT HITSMarketing and digital teams at businesses that sell through ChatGPT or want visibility in AI-assisted search gain a management and analytics console, while product teams gain a way to deploy a customer-facing business agent inside ChatGPT.

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Context & Analysis

The release places a management layer directly inside ChatGPT rather than on a separate dashboard. Businesses that already appear in AI-assisted product searches can now register their basic company details, and those selling products can link product data including prices and their own inventory status, so they can analyze product trends to avoid missed opportunities.

The analytics go a step beyond raw counts: Business Hub also shows which conversation topics led to a site being referenced. OpenAI draws a line around that data, showing only aggregated figures once a certain volume is reached and withholding the individual questions users type, a constraint it attributes to privacy protection.

The business agent sits on top of this registered information. After signing up, a business can build, test, and launch an agent that answers user questions about its services. OpenAI says it wants to keep exploring ways for businesses to connect with users directly or through agents, both inside and outside ChatGPT.

FAQ

What data can businesses see in Business Hub?: They can see how many times their site was referenced on ChatGPT, how many clicks their site link received, and which conversation topics triggered references. Only aggregated data that reaches a certain number of cases is displayed.
Can businesses see individual users' questions?: No. From a privacy-protection standpoint, the individual questions and conversation content that site users enter are not shared with businesses.
What can a business agent do?: ChatGPT users can use it to check details of a company's services and ask follow-up questions, and the agent supports answering based on the business's information.

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Also reported by AI Weekly, ITmedia AI＋, Impress Watch, OpenAI Blog, THE DECODER

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