What happened
OpenAI is launching a beta called "Businesses in ChatGPT." Companies register via a Business Hub, add product feeds with prices and availability, and track mentions and clicks.
Why it matters
Eligible US e-commerce and online service providers can create Business Agents that answer customer questions and help with product comparisons, potentially changing how shoppers get answers.
WHO IT HITSUS e-commerce and online service providers that qualify for Business Agents may see a new channel for answering customer questions and advertising inside ChatGPT, while other businesses can manage their profiles via the Business Hub.
Summaries like this, every morning.
OpenAI's move places business profiles directly inside a conversational interface, rather than in a separate search or maps product. The feature lets companies manage their presence through a Business Hub, update information, and add product feeds with prices and availability. For eligible US e-commerce and online service providers, Business Agents can answer customer questions, help with product comparisons, and serve as targets for ChatGPT ads.
Shopify merchants can connect their store directly, which may simplify how their product data reaches ChatGPT. OpenAI says user conversations aren't shared with businesses, drawing a line between the business tools and the underlying chat data.
With ChatGPT reaching 1.2 billion users per week according to OpenAI, the beta gives businesses a way to appear in those conversations. OpenAI plans to expand the offering to more markets and industries over time, though no specific dates are given.
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