Von launches AI platform that auto-selects the best AI models for sales teams, ending manual data entry and fragmented revenue tools

Von, a new platform from the team behind automation startup Rattle, launched to unify fragmented sales workflows. Instead of forcing teams to pick one AI model (Claude, GPT-4, etc.), Von automatically routes tasks to whichever model works best for that job—eliminating the need for sales teams to manually decide which AI tool to use.

Where developers got tools like Claude Code and Cursor that automate coding workflows, sales teams have been stuck with scattered spreadsheets, manual CRM data entry, and guesswork. Von positions itself as a reasoning layer (a single interface that understands your whole business context) for Go-To-Market teams—similar to how modern code editors became essential for programmers.

Sales professionals and revenue leaders can now consolidate their revenue stack into one platform that handles data entry, reporting, and customer context automatically. This cuts the manual work that traditionally consumed hours per week and replaces anecdotal reporting with consistent, AI-driven insights across the entire customer pipeline.