Researchers question the quality and trustworthiness of strategic advice from large language models like ChatGPT

Leaders and consultants are increasingly using LLMs (AI systems that understand and generate text) such as ChatGPT as strategic advisors in executive decision-making.

LLMs promise to summarize complex information, produce clear arguments, and deliver polished strategic recommendations in seconds, but researchers raise questions about whether this advice is actually trustworthy or high-quality.

The integration of LLMs into executive workflows creates a critical question: the reliability and value of the strategic guidance these tools provide to business leaders.