
What happened
iBridge will hold a free Zoom seminar on Nov 11, 2026, 16:00–17:00, led by Hakari president Takashi Ogawa on automating consumer-survey MMM(R) with Claude.
Why it matters
The session targets teams that order MMM analysis externally and struggle with cost, turnaround and dependence on individual analysts.
Summaries like this, every morning.
The seminar is organized by iBridge, the company behind the self-service survey tool Freeasy, which says it has handled more than 30,000 surveys a year. The speaker, Takashi Ogawa, is described both as a marketing analyst and as a Freeasy ambassador, which places the session at the intersection of survey data collection and analysis.
The stated theme is that consumer-survey MMM(R) analysis, including insight into CEPs' sales contribution, can be automated with Claude so that work billed at roughly ¥27 million per person-month is delivered for ¥800,000. The event is framed for companies already commissioning MMM analysis externally and for those troubled by cost, time and reliance on particular individuals. iBridge notes that some content may overlap with past seminars and that it may decline attendees from the same industry or individuals.
Pick your industry and the AI tools you use, and get news related to your work every day.
Free · 30 seconds with Google · unsubscribe anytimeWhat is AIToday? →
Ask AI anything about this article. The AI reads this article, earlier AIToday articles, and Wikipedia, and cites its sources. Q&As are published on this page for other readers too.
Microsoft stock rose about 2% after hours while Alphabet fell nearly 10%, after Alphabet's sales came up short…

A developer building Releash, a tool for managing AI agent workflows, scrapped its self-built chat screen afte…

Google said ads inside AI Mode are rolling out to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nige…

TSMC's Arizona fab consumes nearly 5 million gallons of Phoenix municipal water daily, but new hyperscale data…

Upwind Security raised $400 million in a Series C led by Bessemer Venture Partners, with Greylock Partners, Sa…

In a Nikkei xTECH "現場目線" column, the author writes that telling frontline staff to use AI at work often draws…
