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AI Business & IndustryWIRED AIPublished: Nov 5, 2026, 22:01 JST

Matt Husk: OpenAI, Anthropic, xAI all want collabs after viral AI trolling

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Matt Husk: OpenAI, Anthropic, xAI all want collabs after viral AI trolling

3 Key Points

  1. What happened

    At the WIRED World Fair, Matt Husk said “all the big AI companies” have asked to collaborate, including xAI, which he claimed offered a Tesla for a week for exclusive videos.

  2. Why it matters

    The approaches suggest AI labs see public mockery of their models as a marketing opportunity rather than a threat, and are willing to offer perks to co-opt it.

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Context & Analysis

Husk’s rise illustrates how a creator’s comedic takedowns can turn into leverage with the very companies he mocks. After his videos exposed ChatGPT voice mode’s missteps—like timing a mile run as “around 10 minutes” when only seconds passed—OpenAI CEO Sam Altman acknowledged on the Mostly Human podcast that the timer issue was a “known issue” and would remain so for another year. That public admission, and Husk’s refusal of OpenAI’s low-ball collaboration offer and gift request, set the stage for rivals to step in. The approaches from Anthropic and xAI, including the claimed Tesla offer, suggest labs may view such content as a way to reach audiences skeptical of AI hype. Husk, meanwhile, is branching out: he has brand deals with CeraVe and Ninja, and an upcoming series with The Onion, joking that he’s “spending too much time talking to AI” and wants to learn from humans.

FAQ
How many followers does Matt Husk have?
He has gained some 2 million followers combined across Instagram, TikTok, and YouTube.
What did OpenAI offer Husk?
Husk said OpenAI offered him early access to a patch for a timer issue if he shared his account. He declined. The firm also emailed asking to collaborate on a video and offered to send gifts, which he also declined.
What is Husk's upcoming project?
He has an upcoming original series with The Onion where he learns complicated skills, like being a mime, over Zoom.
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