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Google's Schindler ties AI Mode growth to lower monetization

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Google's Schindler ties AI Mode growth to lower monetization

3 Key Points

  1. What happened

    Google Chief Business Officer Philipp Schindler said the strong growth in AI Mode queries had an impact because of the lower monetization Google was seeing in AI Mode, a remark made alongside other bad earnings results.

  2. Why it matters

    That lower monetization on AI Mode queries, as described by Schindler, was part of what set off a range of steep declines throughout tech, against a backdrop of souring tech/AI sentiment in public markets.

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Context & Analysis

The tension at the center of this story is between overview pages and the underlying pages they summarize. A good enough summary removes the need to read the source, and Google's Featured Snippets and Knowledge Panels have long had that tension with the publishers who supply the data. AI Overviews now raise the same question inside Google itself, potentially affecting traffic with Google's own search revenue.

Google does not break out AI Mode in enough detail for a rigorous analysis, so most people are quoting Schindler's comment. His remark landed together with other bad earnings results and helped set off steep declines throughout tech, against a backdrop of souring tech/AI sentiment in public markets. The timing is awkward: OpenAI is raising at $1.25T rather than $1.4T, ahead of one of the biggest tech IPOs of all time.

FAQ
What exactly did Google say about AI Mode?
Chief Business Officer Philipp Schindler said the strong growth in AI Mode queries had an impact because of the lower monetization Google was seeing in AI Mode.
How much does Google disclose about AI Mode?
Google does not break out AI Mode in sufficient detail for a rigorous analysis, so most people are quoting Schindler's comment instead.
What else was happening in the market around this?
The remark came together with other bad earnings results and set off a range of steep declines throughout tech, against a backdrop of souring tech/AI sentiment in public markets.
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