What happened
Google's AI-powered virtual closet, which turns photos of your outfits into a digital wardrobe, is now available to all Android and iOS users in the U.S., Brazil, and India, after Android users gained access first starting in June.
Why it matters
The feature lets users filter items by category — tops, bottoms, jewelry, and more — and mix and match outfits, with Google saying data about how you dress is not shared with third parties like retailers.
What to watch
The broader rollout arrives alongside other Google Photos updates, including a Gemini Spark feature that requires a Google AI Pro or Ultra subscription in the U.S., so the test is whether these add-on tools drive subscription uptake.
WHO IT HITSEveryday Android and iOS users in the U.S., Brazil, and India who take photos of their outfits can now use the virtual closet, while Google AI Pro or Ultra subscribers in the U.S. get access to the Gemini Spark photo-editing prompt.
Summaries like this, in your inbox every morning.
Google first announced the virtual closet earlier this year with plans to begin the rollout in the summer, and Android users gained access first starting in June. The feature is reminiscent of the digital closet in the movie "Clueless," where Cher's wardrobe was so large she needed a system to organize it and choose what to wear. Google's version instead uses AI to create a copy of your wardrobe based on the items you wore in your photos, and it lets you filter by category — tops, bottoms, jewelry, and more — then mix and match to create outfits.
The broader rollout arrives alongside a handful of other Google Photos updates. These include a way to select, brighten, and share photos using a single prompt in Gemini Spark, though that feature requires a Google AI Pro or Ultra subscription in the U.S. There is also an upgraded markup tool that adds a redacting pen to blur sensitive information like license plates, precise thickness sliders, and different fonts for text on photos. Android users additionally get new photo filters called "Moods," which offer looks such as 35mm film and 2000s digicam.
What this hinges on is whether these additions make the virtual closet more than a novelty and pull users toward paid subscriptions, given that the Gemini Spark feature sits behind a Google AI Pro or Ultra plan in the U.S. It also depends on whether Google's assurance that wardrobe data is not shared with third parties like retailers holds up as the feature reaches more users in the supported markets.
For example, today's edition would include:
AI-summarized, only the topics you pick: one digest a day via Email, LINE, or Slack.
Free · 30 seconds with Google · unsubscribe anytimeWhat is AIToday? →
Ask AI anything about this article. The AI reads this article, earlier AIToday articles, and Wikipedia, and cites its sources. Q&As are published on this page for other readers too.
