
What happened
Idris Elba's Akuna Group opened applications for a one-year training and production course for filmmakers in Ghana, Kenya, Nigeria, Sierra Leone and South Africa, backed by $1 million from Google.
Why it matters
The program lets participants fully own their films and aims to overcome cost disadvantages that can frustrate projects where funding constraints bite, though reliable internet and consistent power are required to enrol.
WHO IT HITSFilmmakers based in the five named African countries gain a funded route into AI-assisted production, while the program's internet and power requirements may shut out creators in areas with poor broadband and electricity access.
Summaries like this, every morning.
Elba's initiative sits alongside a growing interest in using AI for media and entertainment in Africa, both to expand creative possibilities and to overcome cost disadvantages where funding constraints can frustrate projects. The British actor, whose parents hailed from Ghana and Sierra Leone, is behind a number of programs aimed at developing creative industries across the continent.
Infrastructure remains a practical hurdle. Poor broadband and electricity access still pose a challenge for African creators who want to use AI in filmmaking. An AI-generated Yoruba-language film released this month failed to live up to expectations after its host's servers were overwhelmed during a premiere, a reminder that technical capacity can undercut ambition.
Pick your industry and the AI tools you use, and get news related to your work every day.
Free · 30 seconds with Google · unsubscribe anytimeWhat is AIToday? →
Ask AI anything about this article. The AI reads this article, earlier AIToday articles, and Wikipedia, and cites its sources. Q&As are published on this page for other readers too.
Crux Labs launched with over $6 million in funding led by Benchstrength and Misneach, with Analog Ventures and…
Solink Corp. raised more than $100 million, led by Vertu Capital, with Goldman Sachs also investing; its platf…
Etsy said quarterly active buyers rose for the first time in two years, with revenue up 11% to $692.5 million…

In a Fortune essay, Collective[i] argues companies should treat AI models as swappable commodities and own the…

Nscale is asking US investors for a roughly $30 billion valuation on first-half 2026 revenue of $140.6 million…

Amazon added more than 100 new shopping-related capabilities to Alexa, including subscription and list managem…
