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Why AI Agents Haven't Caught On With Regular People

Why AI Agents Haven't Caught On With Regular People

3 Key Points

  1. What happened

    OpenAI's Codex and ChatGPT Work agents have about 10 million weekly users, while Anthropic's Claude Code and Cowork agents see similar adoption levels. By contrast, chatbots like ChatGPT and Gemini each have around a billion monthly active users on average. Josh Miller, CEO of The Browser Company, sparked a viral conversation this week by arguing that despite years of hype, the general public has no compelling reason to use AI agents.

  2. Why it matters

    Tech companies have spent billions training AI models capable of far more than simple chatting, and they see agents as the way to justify that investment. But the gap between what's technically possible and what consumers actually want remains vast—most people still use generative AI only for basic tasks like looking up information. If agents don't find mainstream adoption, the industry's strategy to monetize its most advanced capabilities will stall.

  3. What to watch

    Miller argues the problem is that AI companies are shipping technical showpieces (navigating websites, writing code) rather than products designed around what people actually need. His example: The Browser Company's most popular feature is a personalized morning briefing that happens to use an AI agent under the hood, but users don't need to know that. The question is whether other builders will follow that model—hiding the technology, leading with the user experience.

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Context & Analysis

The gap between Silicon Valley's enthusiasm for AI agents and mainstream consumer adoption reflects a deeper misalignment in how the tech industry approaches product development. OpenAI and Anthropic have trained models capable of complex autonomous reasoning and task completion, investing billions to unlock capabilities beyond simple text generation. Yet at roughly 10 million weekly users, agent products represent what Miller calls "basically a rounding error" next to chatbots with a billion monthly active users. This disparity suggests that technical sophistication alone does not translate to consumer desire.

Miller's core argument—that AI agents are a frame invented by the industry rather than a consumer category people recognize or want—points to a structural problem in how builders approach the market. Rather than starting with the question "What problem do users want solved?", many are showcasing the most impressive things their models can do: website navigation, code writing, autonomous task completion. The result feels like demos rather than products designed for everyday use. His example of The Browser Company's morning briefing illustrates the alternative: a feature that delivers genuine utility (personalized information and task organization) happens to rely on agentic AI under the hood, but users experience it as a seamless, joyful interface, not as an "AI agent." The industry's next challenge is recognizing that hiding the technology and leading with human need, rather than showcasing technical capability, may be the path to the adoption milestone everyone is chasing.

FAQ
How many people are actually using AI agents right now?
OpenAI's Codex and ChatGPT Work agents collectively have about 10 million weekly users, and Anthropic's Claude Code and Cowork agents are seeing similar levels of adoption. By contrast, chatbots like ChatGPT and Gemini each have around a billion monthly active users on average.
What is The Browser Company's most successful AI feature?
The Browser Company's most popular feature ever is a personalized morning briefing for users in its AI-powered browser, Dia. When people open their laptop, they receive a homepage with a greeting, a daily to-do list populated from their calendar and email, and some random tidbits designed to spark joy—such as a piece of art. Miller notes the feature was technically only made possible by an AI agent, but the user doesn't need to know that.
Who is Josh Miller and why does his opinion matter here?
Josh Miller is CEO of The Browser Company. His startup Arc was acquired by Atlassian last year for $610 million, and his first company, Branch, was bought by Facebook in 2014. He also previously served as the White House's first director of product under President Obama. His viral X post arguing that nobody is really using AI agents resonated widely in Silicon Valley.

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