How can businesses start buying ChatGPT ads?

Businesses can sign up for the beta self-serve Ads Manager, register as advertisers, add payment info, set budgets and bids, and launch campaigns. Access is gradually opening to more businesses as OpenAI tests the experience.

What bidding options are available for ChatGPT ads?

OpenAI initially offered CPM (cost-per-mille impressions) and is now adding cost-per-click (CPC) bidding, so advertisers can pay when someone clicks on an ad. Both CPM and CPC will continue to be supported.

How does OpenAI protect user privacy in advertising?

Advertisers receive aggregated performance insights without access to individual conversations. The Ads Manager and measurement tools are designed to keep conversations separate from ads.

Large Language ModelsAI Business & IndustryOpenAI BlogMay 5, 2026May 6, 2026, 04:00 JST

OpenAI expands ChatGPT ads with self-serve Ads Manager

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3 Key Points

What happened
OpenAI is rolling out a beta self-serve Ads Manager for ChatGPT ads, allowing advertisers to sign up and buy ads directly. It also introduced cost-per-click (CPC) bidding alongside the existing CPM model and launched Conversions API and pixel-based measurement tools.
Why it matters
These updates make it easier for businesses of all sizes—from SMBs and startups to global brands—to participate without sharing conversations or personal details with advertisers. The company is working with agency partners including Dentsu, Omnicom, Publicis, and WPP, plus technology partners such as Adobe, Criteo, Kargo, Pacvue, and StackAdapt.
What to watch
The rollout is gradual, with OpenAI testing and refining the experience, so wider availability depends on that process. Watch for more bidding options and ad formats as the platform evolves over time.

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Context & Analysis

OpenAI's expansion of ChatGPT ads marks a shift from a limited pilot with a small group of advertisers to a more open platform. The introduction of the Ads Manager beta and CPC bidding reflects an effort to make advertising in ChatGPT more accessible and performance-oriented, aligning with the active, decision-oriented nature of many conversations. The company's collaboration with major agency and technology partners suggests it aims to integrate ads into existing marketing workflows, while OpenAI retains control over ad delivery to ensure answers remain independent.

The emphasis on privacy and the separation of ads from ChatGPT's responses is critical to maintaining user trust as advertising scales. The company's investment in measurement tools like Conversions API and pixel-based tracking indicates a focus on proving ad effectiveness without compromising user data. The success of this expansion likely hinges on how well OpenAI balances advertiser demand with user experience and privacy expectations. As the platform evolves, the upcoming ad formats, bidding options, and capabilities will be key to watch, particularly for businesses of all sizes seeking new ways to reach potential customers in ChatGPT.

FAQ

How can businesses start buying ChatGPT ads?: Businesses can sign up for the beta self-serve Ads Manager, register as advertisers, add payment info, set budgets and bids, and launch campaigns. Access is gradually opening to more businesses as OpenAI tests the experience.
What bidding options are available for ChatGPT ads?: OpenAI initially offered CPM (cost-per-mille impressions) and is now adding cost-per-click (CPC) bidding, so advertisers can pay when someone clicks on an ad. Both CPM and CPC will continue to be supported.
How does OpenAI protect user privacy in advertising?: Advertisers receive aggregated performance insights without access to individual conversations. The Ads Manager and measurement tools are designed to keep conversations separate from ads.

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