OpenAI expands ChatGPT ads pilot with self-serve Ads Manager and cost-per-click bidding

OpenAI is rolling out a beta self-serve Ads Manager allowing advertisers in the US to sign up and purchase ads directly in ChatGPT, alongside existing partner channels including Dentsu, Omnicom, Publicis, WPP, Adobe, Criteo, Kargo, Pacvue, and StackAdapt.

The platform now supports cost-per-click (CPC) bidding alongside the original cost-per-mille (CPM) model, and includes Conversions API and pixel-based measurement tools so advertisers can track outcomes like purchases, leads, and sign-ups without access to individual conversations.

OpenAI says the update allows companies of all sizes to grow their businesses via ChatGPT while keeping conversations private and ChatGPT's answers independent from ads.