MBKデジタル to keynote and run hands-on at Data & AI Summit ’26 Fall

The session sits inside a summit themed on the "Agentic Data Cloud," which Google Cloud is framing as the answer to data strategy. MBK Digital's contribution goes beyond a stage appearance: the hands-on uses a fictional e-commerce company's data and runs two retrieval approaches — one that fetches analysis results every time and one that reuses them — then compares answer quality, response time and reference cost. Participants also check how the processing works through Cloud Trace and BigQuery job histories, and compare three setups of AI alone, fixed SQL alone, and the two combined, choosing not only on cost but on the range of questions each can answer.

The framing reflects a shift the announcement describes in the market: companies have moved past proof-of-concept testing of generative AI and now struggle with sustainable ROI and full-scale roll-in at the front line. The stated view is that large-scale AI use depends not only on model performance but also on token economics and optimizing cloud cost structures. The keynote is to draw on the latest updates to Gemini and the Agentic Data Cloud and on cases from three practicing companies, including MBK Digital, with CTO Iwao sharing implementation and operational practices tied to business outcomes.