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Getty Images licensed its photos to OpenAI for ChatGPT search, and the stock surged 200% in premarket trading as the company pivots from fighting AI to partnering with it.

THE DECODER2h ago2 min read
Getty Images licensed its photos to OpenAI for ChatGPT search, and the stock surged 200% in premarket trading as the company pivots from fighting AI to partnering with it.

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3 Key Points

  • What happened

    Getty Images signed a multi-year licensing deal with OpenAI. Licensed images from Getty's catalog will now appear in ChatGPT's search and discovery features. Financial terms and whether OpenAI will use Getty content to train future models were not disclosed.

  • Why it matters

    Getty's stock jumped about 200 percent in premarket trading after the announcement, reversing earlier losses of roughly 55 percent this year. Getty CEO Craig Peters stated that licensed content makes AI-powered search more useful and trustworthy—signaling the company now sees partnerships with AI firms as a business opportunity rather than a threat.

  • What to watch

    Getty is still awaiting approval of its $3.7 billion（約5900億円） acquisition of Shutterstock. The company previously pursued lawsuits against AI image generators like Stability AI before launching its own generator, showing a strategic shift toward working within the AI ecosystem.

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