Rokt joins Wayne Gretzky at Advertising Week New York 2026

Rokt's presence at Advertising Week New York 2026, held at The Penn District, reflects its position as a company using machine learning and AI to make shopping experiences more relevant. The eight sessions brought Rokt leaders together with executives from a wide range of companies, including Block, e.l.f. Beauty, American Airlines and FOX One, to discuss topics such as growing revenue, earning customer trust and adapting to changes in how people discover brands.

A notable moment was the Great Minds Stage conversation with NHL Hall of Famer Wayne Gretzky and Tucker Kain of Fanatics. This followed Fanatics' recent decision to select Rokt to deliver AI-powered relevance for sports fans, indicating a deepening relationship between the two companies. Other sessions explored how companies outside retail can build commerce media businesses and how AI is influencing brand discovery.

The discussions also touched on the evolution of the Rokt and Afterpay partnership and the potential to extend it across Block's wider portfolio, which includes Square, Cash App and TIDAL. Overall, Rokt's participation highlights its focus on real-time relevance during the transaction moment and its efforts to connect with leaders across retail, financial services, travel and media.