
What happened
NextLM is listing its AI Prospecting Agent on Google Cloud Marketplace and inside Gemini Enterprise. Customers can pay with existing Google Cloud commitments, and the service starts at $599 a month.
Why it matters
The move makes it easier for sales teams to buy and deploy a tool that pinpoints likely buyers, potentially replacing manual prospecting. Google also gains a specialized agent for its enterprise AI platform.
What to watch
The agent's accuracy and privacy safeguards remain concerns; CEO Chris Anzalone acknowledges it cannot identify everyone it observes. NextLM's early results—about one in four recommended prospects closing or advancing—are not yet proven across all customers.
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