Meta expands Muse AI agent to small business market

Meta first launched Muse earlier this month as a personal AI agent designed to complete tasks such as shopping, travel booking, emailing and payments on users' behalf. The app has since topped free-app charts in the US and Canada, and market intelligence firm Sensor Tower estimated it recorded about 2.8 million downloads in its first two weeks.

With the small business expansion, Meta is positioning Muse closer to the operational core of a company — its brand, storefront, books and customer records — through integrations with tools like Shopify, QuickBooks, Stripe and Canva, alongside workplace apps such as Asana, Box, Dropbox, Figma, Klaviyo, Notion, Slack and Zoom. The company says Muse will not publish content, send messages or make purchases without a user's approval, which may address concerns about handing an AI agent control over business communications and spending.

The move fits Meta's broader effort to diversify revenue beyond advertising. Muse is free for most uses, with subscription plans available for additional features, so the paid tier's uptake — and whether small businesses actually connect their financial and customer records — will likely determine how much this expansion contributes to that goal. Meta shares traded over 1.4% higher in pre-market Tuesday.