Amazon expands print-on-demand with AI-generated designs through Alexa for Shopping

Amazon is adding AI image generation to its Merch on Demand feature, allowing shoppers to create custom designs using text prompts for products like T-shirts, water bottles, and hoodies. Shoppers can then share links to sell the same custom item to others.

The feature combines design, purchasing, and printing in one step on Amazon, competing with platforms like Redbubble, Printful, Shutterfly, Etsy, TikTok Shop, and eBay. Custom designs must still comply with Amazon's content policies around trademarks and copyright.

The AI-generated designs exhibit characteristic traits: overly smooth illustrations, frequent clichés, and garbled text. Amazon flagged a test New Knicks design for 'third-party content concerns,' preventing purchase.