
What happened
Wells Fargo set a $1,000 bull-case target for Meta by September 2027, requiring 36% gains and a 32x forward P/E, citing AI advertising as the catalyst.
Why it matters
This suggests the Street may be too cautious, with 87% of analysts bullish yet their targets barely above the current price.
WHO IT HITSInvestors holding or considering Meta stock face a sharp divide between Wall Street's cautious consensus and Wells Fargo's aggressive bull case, and must weigh the 36% required gain against recent weak returns.
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Meta has been struggling to turn revenue growth into stock gains. The company reported 28% revenue growth, but total costs rose 55% to $42.03B in Q2, and diluted EPS of $6.18 missed the $7.22 estimate, ending a six-quarter run of beats. Operating margin fell to 31% from 43%. Free cash flow dropped to $784M as capex reached $30.12B, and Meta took $2.40B in legal charges.
Wells Fargo's bull case rests on AI driving further advertising gains. Advantage Plus topped a $75B annual run rate, and over 1 million businesses use Meta Business Agents weekly. These metrics may indicate that Meta's AI investments are starting to pay off commercially.
The bull case implies a $1,000 price by September 2027, requiring 36% gains and a 32x forward P/E. Meanwhile, the consensus target is $794.96, just 8.4% above the current price, and 87% of analysts are bullish. The Street's caution contrasts with the substantial upside in Wells Fargo's model.
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