Google expands Ask Play, launches Game Finder on Play Store

Google's Play Store AI push is widening from a single listing helper into the store's main discovery layer. Ask Play, introduced in 2025 as a small chatbot on app and game listings, now answers broader questions and returns recommendations that can include detailed comparison charts. Google says Gemini will get a similar capability soon, so the same assistant behavior is set to appear across more of its products.

The Game Finder launch points in a more personal direction. It draws on Google's accumulated usage data about how 1.2 billion people play games on Android and turns that into a 'Gamer DNA' profile, which users can tune by rating games and adjusting tags. Playlists span contextual categories such as relaxing and trending titles, plus lists based on mechanics from games you have played. Google says users will eventually be able to prompt Game Finder with fairly specific preferences, though it is unclear how much customization will be available at launch. The company is also working on privately hosting and sharing apps that people build themselves with AI, which would extend the store's role beyond distributing other developers' software.