Todo-o-nada offers free Nov 17 seminar on AI-friendly PR writing

The seminar rests on a specific view of how generative AI works: tools such as ChatGPT and Claude treat words as coordinates in meaning and answer with companies positioned close to the question's meaning. On that view, fame alone does not earn a mention — a company whose name is not tied to the question's meaning stays out of the answer, which is why Todo-o-nada frames building those associations as the PR task of the AI era.

The format is a working session rather than a lecture. Attendees pick a question they want their company to appear in, examine the words AI links to that question, and rewrite the lead of a recent release themselves. The session also covers style checks that survive training-data filtering, phrasing to avoid, and how to verify results by querying AI directly.

Todo-o-nada, founded in 2020 and based in Taito, Tokyo, develops Qlipper and ディギディギ, a service for measuring how generative AI recognizes companies and services. The company notes that no attendee diagnosis happens on the day; those who want one can follow up individually.