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A Wired journalist tested ChatGPT's new ad system by asking 500 questions to reveal which advertisements appear most frequently on the free tier.

WIRED AIMar 27, 20261 min read
A Wired journalist tested ChatGPT's new ad system by asking 500 questions to reveal which advertisements appear most frequently on the free tier.

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3 Key Points

  1. OpenAI has begun rolling out advertisements on ChatGPT's free tier across the United States

  2. A journalist conducted an experiment asking ChatGPT 500 questions to analyze ad patterns and relevance

  3. The study examined whether advertisements were contextually related to user prompts and queries

  4. The findings reveal which ad categories and companies appear most frequently to free tier users

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