Netflix is launching Wonka's The Golden Ticket, a competition show that uses AI to recreate the voice of actor Gene Wilder from the 1971 Willy Wonka film, with approval from his estate and help from AI company ElevenLabs. The series will premiere September 23 and feature 12 contestants facing challenges inspired by the classic film and Roald Dahl's novel.
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Netflix is premiering Wonka's The Golden Ticket on September 23, an unscripted competition series where 12 golden ticket winners face challenges inspired by the 1971 Willy Wonka film. The show uses an AI-recreated voice of actor Gene Wilder, created in partnership with AI company ElevenLabs and approved by Wilder's estate.
Why it matters
The series marks a notable use of generative voice technology in mainstream entertainment production, approved by the talent's heirs. For creators and studios, it shows how AI voice recreation can extend a performer's legacy with estate consent—though it also raises questions about synthetic voice use in entertainment.
What to watch
The show will premiere September 23 on Netflix. It will also feature Rusty Goffe, who played an Oompa Loompa in the original 1971 film, alongside sets inspired by that movie.
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