Netflix has partnered with ElevenLabs to recreate Gene Wilder's voice using AI for a new competition reality show called "Wonka's The Golden Ticket," premiering September 23. The recreation was done with approval from Wilder's estate, and the show will feature 12 competitors in a Chocolate Factory-themed competition spanning nine episodes. This represents Netflix's latest Roald Dahl adaptation since acquiring the Roald Dahl Story Company in 2021.
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Netflix partnered with AI audio firm ElevenLabs to recreate Gene Wilder's voice for a new unscripted reality show called "Wonka's The Golden Ticket," premiering September 23. The recreation was done in collaboration with Wilder's estate. The show will feature 12 Golden Ticket winners competing in nine episodes of games inspired by the 1971 film and Roald Dahl's novel.
Why it matters
Gene Wilder's widow Karen B. Wilder endorsed the project on behalf of the Gene Wilder Estate, stating it honors Wilder's legacy while introducing his performance to a new generation. This marks Netflix's latest effort using the Roald Dahl Story Company assets it acquired in 2021, blending nostalgia with modern technology to reach audiences across age groups.
What to watch
The show was filmed in Australia and will premiere on September 23. Actor Rusty Goffe, who played an Oompa Loompa in the original 1971 film, will reprise that role during the competition challenges.
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