Instagram is penalizing AI-generated profiles that don't label themselves as such.
Their posts won't be recommended to non-followers in Reels and Explore.
The move comes after people complained about profiles that seem human but are AI-generated.
What happened
Instagram is cracking down on AI-generated profiles that don't self-label, limiting their reach by not recommending their posts in Reels and Explore. It's also renaming the 'AI creator' label to 'AI-generated profile'.
Why it matters
People said they don't like seeing a profile that seems human, only to find out later it's AI-generated. Instagram says they want to know when a profile features an AI-generated person.
What to watch
Profile owners can appeal if wrongly flagged. However, Instagram says people using AI tools to generate content do not need to add the label, so AI slop won't be fully filtered out.
Ask the AI about this article →
Instagram's move targets fake AI-influencer accounts that have become harder to spot. The company is renaming the label from 'AI creator' to 'AI-generated profile' to make it clear when a profile features an AI-generated person, not a real human. This addresses the feedback that people don't like discovering a profile they thought was human is actually AI-generated. The enforcement mechanism is to limit reach, which could reduce the visibility of non-compliant accounts. However, since AI content generators aren't required to label, the action doesn't fully address the broader issue of AI slop on the platform. It's an initial step by Instagram's boss Adam Mosseri, as noted in the article.
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