What happened
Lightsage announced it raised $4 million in seed funding, led by Nexus Venture Partners, to help software companies sell to autonomous AI agents.
Why it matters
Software developers can no longer rely on marketing to humans alone; they must target AI agents that choose software on behalf of users.
What to watch
Lightsage's platform simulates how agents shop for software to show clients why their product is chosen. Watch whether it expands beyond developer tools.
WHO IT HITSSoftware product marketers and developer relations teams at software companies will need to understand how AI agents discover, evaluate, and use their products, shifting from human-centric marketing approaches.
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