What happened
The Augmented World Expo USA 2026 announced winners of the Auggie Awards—now in their 17th year since 2010—honoring 20 developers, brands, and creators across categories including Best Art or Film, Best Campaign, Best Consumer App, Best Content Creation Tool, Best Content Creator, and Best Developer Tool. Simultaneously, 8 pioneers of XR were inducted into the 2026 XR Hall of Fame.
Why it matters
The Auggie Awards are described as the most recognized XR and spatial computing awards in the world. By publicly celebrating specific innovations—from Google Maps XR's immersive 3D mapping to Toyota's mixed-reality campaign and MetaNeural's AI-powered simulation platform—the awards signal which technologies and approaches the industry considers breakthrough-level, helping businesses and developers understand where investment and effort are yielding results.
What to watch
Notable winners include Google Maps XR (Best Consumer App, offering photorealistic 3D exploration via hand and gaze input), MetaNeural Immersive Simulation Platform (Best Content Creation Tool, enabling natural-language scenario creation for high-risk training in energy, defense, and manufacturing), and MultiSet AI (Best Developer Tool, delivering centimeter-accurate indoor and outdoor positioning). The full list of 2026 Hall of Fame inductees is available at the award announcement link.
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