Meta One launches with more than 50 features from $2.99

Meta One bundles features that were previously sold as separate single-product plans, Instagram Plus, Facebook Plus, and WhatsApp Plus, which the company says are seeing strong retention. The new service adds Core and Premium bundles for individuals and AI power users, and Essential, Advanced, Expert, and Max plans for creators and businesses, with prices ranging from $2.99 a month to $499 a month.

The business and creator tiers are positioned around managing an existing presence rather than starting a new one. They include an enhanced profile, a bold follow button, automatic follow invitations, verified badges, impersonation protection, scheduling stories up to 30 days in advance, exportable analytics, and more Meta Business Agent responses on WhatsApp. Meta also said it will soon bring Edits Plus to Meta One with more cloud storage and access to an upcoming Edits assistant.

For Meta, the test is whether enough users and small businesses will pay for extra AI usage and professional tools on top of a free core experience. The company says more than half of subscribers in early bundled-plan testing engaged with both AI and expression features, which may suggest the bundles are drawing interest, but the plans, prices, and features vary by region, app, and account, so the reach of the paid tiers is likely to hinge on how those local differences play out.